The Evil Empire

This year was filled with PR disasters. And Twitter made all of them exponentially worse.  "There now seems to be an appetite for getting excited for these blunders," says Paul Argenti, a professor of corporate communication of Dartmouth's ... Read the rest of this entry »

This year was filled with PR disasters. And Twitter made all of them exponentially worse.  "There now seems to be an appetite for getting excited for these blunders," says Paul Argenti, a professor of corporate communication of Dartmouth's ... Read the rest of this entry »