Empire Underwriters, a leading National Insurance Wholesaler, Excess and Surplus lines facility and Program Manager, today announced the appointment of George “Rusty” Ellis CPCU, ASLI, AAI, as Vice President of Property and Casualty. (PRWeb November 24, 2014) Read the full story at http://www.prweb.com/releases/2014/11/prweb12346226.htm Read the rest of this entry »

tim cook ipad apple

Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year — Black Friday and Cyber Monday — as part of a campaign for World Aids Day, which takes place on December 1.

The campaign, which sees Apple team with AIDS charity (Red), also includes a special section of the App Store called Apps for (Red), which will offer 25 apps with exclusive content where all proceeds will go directly to the Global Fund to fight AIDS.

“Apple is a proud supporter of (Red) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, chief executive.

“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Exclusive content will be available on FarmVille 2: Country Escape, Angry Birds, Frozen Free Fall and Fifa 15 Ultimate Team, among others.

The section launched today, Monday  November 24, and will run until Sunday December 7. Every time a customer purchases a participating (Product)Red app or an exclusive in-app purchase, all proceeds will go to the Global Fund.

“Apple isn't just in the fight to end Aids. They are setting a new bar for business, giving $75 million and counting to the Global Fund as part of their partnership with (Red),” said Bono, co-founder of (Red). “I couldn't be prouder to work with them.” 

Monday December 1 – Cyber Monday and one of the biggest day for online sales – is also World Aids Day. Black Friday occurs on November 28.

SEE ALSO: Apple Is Planning To Turn Around iAd By Venturing Into Programmatic For The First Time

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Google Times Square Ad

Here is the Google ad that is taking over the huge new billboard on New York City's Times Square.

From Monday, Nov. 25, Google becomes the inaugural advertiser on the screen, which runs nearly a length of a football field from 45th to 46th Street along Broadway, and is eight stories tall. The display is made up of 24 million pixels and it is the highest resolution LED screen of its size in the world.

Passers-by will be able to use Google's Androidify app on Android and iOS to create their own Android character to play with  on the big screen using their smartphones from Monday afternoon through Tuesday.

Those that can't make it down to Times Square can still submit their character to appear on the big screen. If it appears on the billboard, Google will send you an email of the character on the billboard.

Google is using the billboard to showcase its lead products, beginning with newly introduced Nexus handsets and tablets, through to Android Wear, Chrome and Maps.

The company also plans to "gift" media space and time to six non-profit organizations and one Google-related cause project: Made with Code (internal to Google); Charity Water; WWF; Khan Academy; NRDC; Donors Choose and Give Directly. 

The cost of advertising on the billboard space, which is situated above the Marriott Marquis Hotel and operated by Clear Channel, has not been disclosed.

SEE ALSO: VIDEO: Here's The New Football Field-Long Megascreen In Times Square That Google Will Take Over

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Google glass tunnel king's cross

Google is closing all its Basecamp stores, the physical retail shops where it sold Google Glass, according to 9to5Google.

According to this post on Google+ from a Google Glass developer, the company no longer needs the stores because so many people are buying the smart glasses online.

But the move also comes after several rounds of not-great news for Google Glass. Some major developers — like Twitter — have stopped supporting their apps on Google Glass.

Reuters reported recently that several companies that adopted Google Glass early on have lost interest in the device.

There were only four places in the world where people could buy Google Glass in a Basecamp store: Los Angeles, San Francisco, New York City, and London. We took a trip to the London one.

To get to the store, you walk through this lighted tunnel out of the King's Cross tube station. It changes colours. It's very cool.



Here's the store — the Google logo is nowhere to be seen. It's near the University of the Arts Central St. Martins, a very trendy district.



The shop is a stylish "raw" space, where you can see the vents hanging from the ceiling. The staff members were all wearing Glass.



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Space is a hard enough place to get to from a technological stand point without American propaganda working against you.  During the early 1960s, both men and women underwent the arduous and, at times, bizarre training program to have the chance t... Read the rest of this entry »

richard branson

Interview questions like, "What's your biggest strength?" and, "What's you biggest weakness?" aren't as telling as they seem.

That's probably why most savvy CEOs and executives steer clear of these cliché queries and instead ask more meaningful ones.

In fact, many top execs have their one favorite go-to question that reveals everything they need to know about a job candidate.

Some prefer to ask more serious questions, while others believe that silly queries about costumes and the zombie apocalypse, for instance, best uncover an applicant's creativity. 

This is an updated article originally written by Alison Griswold and Vivian Giang.

On a scale of one to 10, how weird are you?

One of Zappos' core values is to "create fun and a little weirdness," Tony Hsieh, CEO of the company, tells Business Insider.

To make sure he hires candidates with the right fit, Hsieh typically asks the question: "On a scale of one to 10, how weird are you?" He says the number isn't too important, but it's more about how people answer the question. Nonetheless, if "you're a one, you probably are a little bit too straight-laced for the Zappos culture," he says. "If you're a 10, you might be too psychotic for us."

Another question Zappos usually asks candidates is: "On a scale of one to 10, how lucky are you in life?" Again, the number doesn't matter too much, but if you're a one, you don't know why bad things happen to you (and probably blame others a lot). And if you're a 10, you don't understand why good things always seem to happen to you (and probably lack confidence).



What didn't you get a chance to include on your résumé?

Virgin Group founder Richard Branson explains in his new book "The Virgin Way: Everything I Know About Leadership," that he isn't a fan of the traditional job interview, reports Business Insider's Richard Feloni.

"Obviously a good CV is important, but if you were going to hire by what they say about themselves on paper, you wouldn't need to waste time on an interview," Branson writes. That's why he likes to ask: What didn't you get a chance to include on your résumé?



How would you describe yourself in one word?

The best candidates are the ones who know exactly who they are. That's why Dara Richardson-Heron, CEO of women's organization YWCA, always asks her candidates this question.

Richardson-Heron says she doesn't judge people on the word they choose, but it does give her insight into how people package themselves. She tells Adam Bryant at The New York Times that she likes when people take time to ponder the question and answer thoughtfully.



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Warby Parker has found a great deal of success in the eyewear space, selling more than one million pairs of glasses as of June 2014. 

The startup has established itself as a recognizable lifestyle brand on its way to making high-quality glasses available at a reasonable price point. 

On its company blog, Warby Parker shares fashion tips, stylized photographs, and fun illustrations.

One of the blog's features is a set of book-recommending flowcharts. Like many of the brand's other materials, the charts have clean graphics and a quirky design.warby parker chartwarby parker chartwarby parker chartwarby parker chartwarby parker chart

SEE ALSO: How To Dress Like Silicon Valley's Elite

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NativeAdvertisingRevenue(US)

Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice.

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile devices. 

New and exclusive data from BI Intelligence finds that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. We are the only research service that has provided a detailed breakdown of spend projections and growth rates for each of the three main native ad types — social-native, native-style display ads, and sponsored content. 

Access The Full Report And Downloads By Signing Up For A Trial Membership »

Here are some of the key takeaways:

The report is full of charts and data that can easily be downloaded and put to use

In full, the report: 

For full access receive to all BI Intelligence's analysis, reporting, and downloadable charts and presentations on the digital media industry, sign up for a trial.

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The Landsat program involves a series of successive satellites that each take tens of thousands of pictures of Earth over their life time. The first Landsat satellite was launched into orbit in 1972, which makes the Landsat program the longest-running... Read the rest of this entry »
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